Home Technologies
Despite the current economy and decline in the housing market, builders have not abandoned home technologies, according to new findings in the 7th Annual State of the Builder Technology Market Study released by the Consumer Electronics Association (CEA). The study found that a majority of builders remain committed to home technology and recognize its importance in marketing new homes. According to the CEA, consumer desire for electronics helped preserve builder revenue in the current housing market. Seven in ten builders (71 percent) report that technology helped them preserve home renovation revenue that might otherwise have declined this year because of the down economy – an increase of ten percentage points from last year. Read More of Peter Mosca's findings.
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